Modern Marketing Analytics: 4 Keys to Success

We’ve talked about how Modern Marketing Analytics can help marketing teams…


modern marketing analytics

5 Ways Modern Marketing Analytics Can Help Your Business

Smart businesses rely on some kind of digital marketing analytics to measure…


Top 5 Takeaways From the Snowflake Summit 

Top 5 Takeaways From the Snowflake Summit 2022 Yes! In-person events are back…


From Data to Insights: Quickly Creating a Modern Data Stack

Are You Ready to Move From Data to Insight? Is your organization still…


The Phases of Learning to Ride Your Data Bicycle

Building a data team is like learning to ride a bike. Discover how to get…


Channeling an Activity Stream Through Matillion

What is an Activity Stream? Unlike more traditional data modeling approaches,…


sports data analytics

Unlocking Sports Data Analytics Innovation at The Big Ten Conference

The Big Ten Conference and Data Clymer recently announced a strategic…


Is the past haunting you? How to implement SCD with Matillion and dbt

What  is an SCD table? An SCD (Slowly Changing Dimension) is an attribute that…


Actionable Analytics Cycle

In this article, I will review a methodology…


When It's Time To Build An Analytics Stack

Have you been wondering when you should considering building a full…