Building a Modern Marketing Analytics Program: The Dream Team

Modernizing a company’s marketing analytics platform, which most likely…


Modern Marketing Analytics: 4 Keys to Success

We’ve talked about how Modern Marketing Analytics can help marketing teams…


5 Ways Modern Marketing Analytics Can Help Your Business

Smart businesses rely on some kind of digital marketing analytics to measure…


How to Activate Your Customer Data with Flywheel Software and Data Clymer

How to Activate Your Customer Data with Flywheel Software and Data Clymer We…


Automate Monitoring Matillion Tasks with the Matillion Task History API

Automate Monitoring Matillion Tasks with the Matillion Task History API A…


Top 5 Takeaways From the Snowflake Summit 

Top 5 Takeaways From the Snowflake Summit  Yes! In-person events are back and…


From Data to Insights: Quickly Creating a Modern Data Stack

Are You Ready to Move From Data to Insight? Is your organization still…


Deploy with Confidence: Continuous Deployment On a Snowflake dbt Project with dbt Cloud Pt. 2

Introduction This article is a continuation of my recent piece that talked…


Is the past haunting you? How to implement SCD with Matillion and dbt

What  is an SCD table? An SCD (Slowly Changing Dimension) is an attribute that…


Actionable Analytics Cycle

In this article I will review a methodology by…