Modern Marketing Analytics: The Essential Guide

Everything you need to know to optimize your marketing campaigns and use data to reach your objectives

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marketing analytics

78% of CEOs depend on CMOs and their teams to drive business growth.* There’s a lot riding on successful marketing, and having the right data is critical for measuring success and optimizing performance.

Download this guide to learn: 

  • How marketing analytics can help you improve customer acquisition, retention, and revenue growth
  • Questions to ask when building a modern data team 
  • How to assemble a modern data stack that can grow and scale with your business
  • Critical components of a successful marketing analytics engine 
  • What to look for in a data consulting partner
“The growth triple play: Creativity, analytics, and purpose,” McKinsey, June 21, 2021