78% of CEOs depend on CMOs and their teams to drive business growth.* There’s a lot riding on successful marketing, and having the right data is critical for measuring success and optimizing performance.

Download this guide to learn: 

• How marketing analytics can help you improve customer acquisition, retention, and revenue growth
• Questions to ask when building a modern data team 
• How to assemble a modern data stack that can grow and scale with your business
• Critical components of a successful marketing analytics engine 
• What to look for in a data consulting partner

“The growth triple play: Creativity, analytics, and purpose,” McKinsey, June 21, 2021