MODERN MARKETING ANALYTICSThe Essential Guide
Everything you need to know to optimize your marketing campaigns and use data to reach your objectives
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78% of CEOs depend on CMOs and their teams to drive business growth.* There’s a lot riding on successful marketing, and having the right data is critical for measuring success and optimizing performance.
Download this guide to learn:
- How marketing analytics can help you improve customer acquisition, retention, and revenue growth
- Questions to ask when building a modern data team
- How to assemble a modern data stack that can grow and scale with your business
- Critical components of a successful marketing analytics engine
- What to look for in a data consulting partner