See how Data Clymer helped a Super Bowl champion unlock the value of their Databricks investment and create a "golden record" for every fan.

Bringing Data In-House

A championship NFL team was looking for a customizable solution that enabled them to take full control of their data. They had already invested in a new data warehouse (Databricks) and modern data technologies, but needed guidance on how to optimize their stack.

Data Clymer laid the groundwork by implementing best practices for Databricks and dbt, their data transformation tool. We developed a Master Data Management (MDM) solution and created a fan golden record, providing the team with deeper insight into their fan base. Now, they can deliver a high quality, personalized fan experience, improving engagement and revenue.

Data Technology Stack

Outcomes & Results

fan golden record

Fan Golden Record

With all its data sources in a centralized location and a golden record for each fan, the team has a trusted view of business-critical data and can better understand and engage with fans.

faster time to insight

Faster Time to Insight

Streamlined business processes enable the team to make timely strategic decisions and save the
time they used to spend manually updating and moving queries.

optimized databricks investment

Optimized Databricks Investment

The team is taking advantage of the numerous capabilities and benefits the Databricks cloud data platform offers. They have also identified future opportunities to improve upon current baseline analytics with AI/ML use cases.


Need On-Demand Data Expertise?

Whether you have a big data project underway or are just getting started on your data journey, Data Clymer is here to help. Contact us today to find out how a partnership can augment gaps in your data staff and help you unlock the value of your business data. For the latest data trends and updates from Data Clymer, subscribe here to get them right in your inbox.