Be a Data Hero (Part 2): The Importance of Operational Analytics

Operational analytics is a relatively new term being used more frequently…


Be a Data Hero: 5 Critical Steps to Modernizing Your Data Stack

Modernizing your organization’s data and analytics stack will make you more…


Building a Modern Marketing Analytics Program: The Dream Team

Modernizing a company’s marketing analytics platform, which most likely…


Modern Marketing Analytics: 4 Keys to Success

We’ve talked about how Modern Marketing Analytics can help marketing teams…


modern marketing analytics

5 Ways Modern Marketing Analytics Can Help Your Business

Smart businesses rely on some kind of digital marketing analytics to measure…


Food Manufacturing - An AWS Solution

In this article, we will outline how we evolved the data culture for one of our…


Using Fivetran's Cloud Functions To Connect To Simplecast API

In a previous article, we discussed the existing challenge of bringing data…


Practical Data Dictionary Design

A data dictionary fully describes a dataset; it functions as a reference…